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What Is Digital Marketing and Why It Matters

on April 23, 2018

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What is Google AdWords and How Does it Work?

Google AdWords is Google search network ads. Before talking about Google AdWords and its importance, we must know that Google search is considered one of the top 5 sites used in most countries of the world, if not the first. The number of users are more than 16 billion per month, that is to say every second, about 7,000 Google users search for how, where, who, or what you imagine or can’t imagine anyone is looking for. Through Google AdWords, we choose keywords if the user searched for them on Google, which then shows the results of the search. The first page shows your ad that contains a number of words to identify the service or product and link that leads to a page of the site and your paid ad will appear next to or above the free Google search results. When people click on your ad, they will go to your website to learn more or shop. What is the cost? Pay per click means that you pay only when someone clicks on your ad and visits your site, and the payment is base...

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What Is Digital Marketing and Why It Matters

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